SMG Worldwide has entered into a partnership agreement with the Southern California Toyota Dealership Association in a new naming-rights deal for the arena located in Ontario.
Formerly known as Citizens Business Bank Arena, the venue has been renamed as the Toyota Arena.
"We're thrilled to be a part of the community and support this wonderful entertainment venue that has entertained so many families, sports fans, residents and visitors over the years," said Cliff Cummings, president of the Southern California Toyota Dealers Association. "We look forward to an active and engaged partnership to continue building relationships through the best entertainment venue in the Inland Empire."
The 10,000-seat capacity venue is situated near the apex of two major freeways, Interstate 10 and the Interstate 15. The arena was built and is owned by the City of Ontario and since July of 2016 has been managed by SMG Worldwide.
Under new management, the arena has seen major improvements, including a robust calendar of events. The arena hosts more than 225 ticketed shows a year and sees attendance of more than 1 million guests annually.
“Toyota has been an arena partner since the arena opened in 2008. Their long-standing relationship with deep roots in our community will now have new opportunities to provide truly vibrant experiences in a premier venue through live music, sporting competitions, and family shows,” said Michael Krouse, president and CEO of the arena.
Citizens Business Bank will remain a major part of the arena with a new title of the official banking partner.
For more information on all upcoming shows at Toyota Arena, visit Toyota-Arena.com.